Friday, March 20, 2009

Personal Letters Are More Effective than E-Mail

Bruce Silverman, author of "How to Complain for Fun and Profit," , advises consumers to take the time neccesary for printing out your letter and mailing it to the executive or department you want to reach.Silverman insists they were effective because physical letters stand out, while emails get lost in the clutter.

He was interviewed on ABC's 20/20 and was given three frustrated consumers.

One man was frustrated with his airconditioning contract with Sears, another was a young woman upset about her mobile phone malfunctioning, and a young man couldn't convince GameStop to replace a damaged PS3 they sold him.

After each of them took the time to personally mail the letters, the companies eventually resolved their problems.